BENEFITS OF HAVING A SOCIAL MEDIA MANAGER
Do you find yourself sporadically posting on social media? Finding those 1-2 minutes of the day when you can actually post something. Or posting for the sake of posting, but having no value behind your content?
Having a manager who is in charge of all your social media efforts can help you improve your brand awareness and reputation. A social media manager can also keep your brand agile – switching objectives, creatives, or content if your current efforts aren’t doing as well as they could be.
A dedicated social media manager is an essential part of your brand’s digital marketing strategy. Here are a few reasons why.
Creates a strategy for success
What platform should you be on? Which insights matter most? What should you post to attract more customers? A good social media manager will incorporate all these elements into a bespoke strategy that they’ll tweak and refine as your accounts grow.
Customer Engagement & Growth
Engagement is key on your social platforms, the days of posting and praying for comments are well and truly over. Your freelance social media manager will create content that’s designed to generate engagement then they’ll interact with your audience to build know, like and trust.
Creates Brand Awareness & Authority
A social media manager’s goal is to create brand awareness for you, and establish your business as an expert in your industry. By creating consistent and valuable content, your followers will begin to trust you and identify your brand. Furthermore, you will start to have loyal fans who look forward to what you will be posting next.
Tracks Marketing Efforts
A social media manager is familiar and knowledgeable about social media analytics and what they mean. They can analyze the results of your posts (what times to post, engagement, post reach Etc.) Without analytics, we wouldn’t know if our marketing strategy is working or not, which leads to a huge waste of time. Speaking of time…. that leads to the next reason.
Time for your business
Having a social media manager on your team means you can stop stressing about your social platforms and focus on other important money-making areas of your business.
Kiss goodbye to social media overwhelm
Social media managers actually like being on social media! If you’re someone who hates Facebook, doesn't ‘get' Instagram and doesn’t always want to be on your phone then outsourcing your social is a no-brainer. Social media managers live for social media… and their phones are pretty much glued to their hands!
You’re not an expert
Would you service your own car? Cut your own hair? No didn’t think so! Social media is no different. It’s a time-consuming job that requires specific skills and knowledge. That’s why it makes perfect sense to outsource this important job to an expert.
Let us Simplify your social and Amplify your visibility