10 SOCIAL MEDIA STATISTICS YOU NEED TO KNOW IN 2021
Social media has changed the way we live our lives. From the way we get our news to the way we interact with our loved ones. Social media is everywhere. It’s unavoidable, it’s powerful, and it’s here to stay.
But the question is, is it worth investing in social media when starting your business? Should social media marketing be a focus area for your marketing strategy in 2021? The answer depends on your customers, but in no way should social media marketing be ignored.
Staying on top of the latest social media statistics will help enhance your marketing strategy and plan the interactions of your business with social media.
Check out these statistics below:
1. How Many People Use Social Media?
The usage of social media around the world is ever-increasing. It’s without a doubt one of the most popular online activities that users engage in. One of the reasons for this high usage of social media is because mobile possibilities for users are continually improving which makes it simpler by the day to access social media, no matter where you are.
2. Facebook is the Market Leader
Facebook has been shaping the social media landscape since its launch and is continually evolving to meet its user’s needs. With Facebook currently holding the position of the biggest social networking service based on global reach and total active users, it’s important to know how your content may potentially perform, and how you can optimize your paid and organic reach.
3. Daily Usage by Generation
Millennials continue to be the generation with the highest use of social media, and also the broadest access to smartphones. Gen X, on the other hand, are more likely to be using tablets. Lastly, Baby Boomers are also bridging their gap with technology and are increasingly becoming more familiar with social media platforms.
4. How Much Time Do People Spend on Social Media?
In this day and age, we’re all slowly becoming social media addicts. Whether it’s scrolling down our bottomless Facebook feeds, or posting the perfect brunch photo on Instagram before eating, social media has become inescapable. As social media is becoming more integrated into our daily lives, it unveils countless opportunities for businesses who are looking to reach out to their audience through social media marketing.
5. Social Media Marketing
Brands are continuing to include social media in their marketing strategy – and for all the right reasons. Whether it’s influencer marketing or story ads, they’re trying it all. Social media allows brands to access cost-effective marketing, interact with their audience, and build brand loyalty.
6. Customers Are Using Social Media
Social media is growing in terms of its reach and impact, and this statistic is here to show just that. More buyers are joining social media networks and looking for reviews and recommendations. That’s why it’s essential to have a prominent online presence on various social media platforms. The key is to find out which social media platform your target market is using most often and how to make the most out of it.
7. The Impact of Positive Customer Experience
At this point, it’s no surprise that social media marketing is essential for your business. One of the ways that your business could benefit from social media marketing is by providing the best possible customer service. The idea here is to manage your online presence and make sure that you keep in touch with your audience through social media platforms. This includes responding to comments, mentions, and messages.
By interacting with customers through social media platforms you show them that you care. This step could go a long way in terms of building positive relationships with customers. So, don’t ignore your followers and try to get back to them in a timely manner.
8. Instagram Stories Usage
Stories are a big deal on Instagram.They let you share the moments of your day, without saving them to your profile. There’s a bunch you can do to make your Instagram stories more engaging, such as adding questions, polls, and fun stickers or music to make your content as unique as possible. Instagram stories invite brands to the possibility of higher creative freedom which might help their campaign become a success with their audience.
9. Social Media Users Via Mobile
The demand for mobile-friendly content across social media sites is rapidly increasing, and justifiably so. Smartphones and social media are evolving side by side, and your brand should make sure to keep up. Mobile-friendly interfaces are the way forward, and if you’re marketing online you need to make sure that your content and layout is optimized for mobile.
10. Influencers Help Build Brand Trust
Influencer marketing is having a big moment now. Brands are increasingly turning to social media platforms for their marketing, and there are good reasons why. 49% of consumers claim that they depend on influencer recommendations on social media to inform their purchasing decision. This means that if consumers feel confident in the recommendation from an influencer, they’ll be more likely to purchase the product.
As you can see from these social media marketing statistics, different platforms can serve different purposes. You’ll have to be the judge of which social media platform contains your target audience which you want to market toward, and this could help shape your social media marketing plan. Use these social media stats to get better insights into the world of social media, and how you can maximize your results using these tools.
Need help developing a Social Media Strategy or growing your online presence. Contact us today to find out more about our services and how we can best help you!